Samina Baig is a 26 year old from mountaineer the Shimshal Valley in the Karakoram mountain ranges.In 2010, she scaled an unclimbed peak of 6400 meters, which was her first ever expedition and ascent. That mountain has now been renamed as Samina Peak in her honor.After the expedition, she realized that mountaineering could be not only a passion but also a profession. She is the first ever Pakistani woman to have embarked on a high altitude winter climbing expedition: in winter of 2010, she climbed Minghlighsar (6050m) for the first time in Pakistan's history.
In 2011, Samina climbed another 6008m untouched and unnamed peak for gender equality.The peak is named "Koh-i-Brobar" (Mt. Equality) to empower women of Pakistan through adventure sports. Samina is an inspiration to all young Pakistanis, and especially Pakistani women. The greatest and historical expedition to Mt.Everest 2013 makes her climbing expeditions very special for the people and youth of Pakistan, the most unmatched feat of Samina Baig is Scaling seven Highest mountains in Seven continents in just under 8 months, which is a record, she is first Pakistani among men/women and she is first Muslim women to climb the seven highest mountains in Seven continents Mt.Everest of Asia, Mt. Aconcagua ,South America, Mt.Vinson ,Antartica, Mt.Kilimanjaro Africa. Mt.Denali North America, Mt.Punjac Jaya ,Oceana. Mt.Elbrus ,Russia.She climbs Mountains for Gender equality with her Brother, empowering youth and women through adventures sports. She is also part of Pakistan Youth Outreach (PYO), a local organization established by her brother.
PYO reaches out to Pakistani youth to raise awareness about outdoor education and mountaineering while also promoting women adventure sports such as mountaineering in Pakistan. The slogan of PYO is to “Educate Youth through Expeditions.” They aim to work on education in Pakistan. Samina represents a dynamic and positive aspect of Pakistan often overlooked by the world.
SCO brand ambassador Ms. Samina Baig was recently invited in a special radio program of Suno FM Pakistan 89.4, broadcasted in AJ&K and GB on 31st Jan 2018. In her interview, she emphasized on SCO’s upcoming events and campaigns i.e. Tree plantation campaign, Cleanliness Campaign and SCO coverage/ Packages etc. She also shared her future plans of K2 expedition.
Marketing Branch designed a social media plan where all possible communication mediums were used to best utilise our brand ambassador.
SCO brand ambassador Ms. Samina Baig was recently invited in a special radio program of Suno FM Pakistan 89.4, broadcasted all over Pakistan on 13th Feb 2018. In her interview, she emphasised on SCO’s upcoming events and campaigns i.e. Tree plantation campaign, Cleanliness Campaign and SCO coverage/ Packages etc. She also shared her future plans of K2 expedition
Marketing Branch designed a promotion plan where all possible communication mediums were used to best utilise our brand ambassador.