Special Communications Organization (SCO), a telecom operator in Azad Jammu & Kashmir and Gilgit Balitistan has appointed First Female Commercial Pilot from Azad Jammu & Kashmir – Ms Maryam Mujtaba as its Brand Ambassador.
The contract signing ceremony was held at HQ SCO Rawalpindi.
Maj Gen Ali Farhan HI(M) DG SCO and other officials of SCO were present on the occasion.
Ms Maryam Mujtaba is the first Kashmiri female pilot, currently flying with Pakistan International Airline (PIA). She obtained her Commercial Pilot License (CPL) and after completing the subsequent flying hours was promoted as a first officer on Airbus 320 in PIA.
Commenting on her association with SCO, Ms Maryam said, “I’m excited to come on board as the Brand Ambassador for SCO, an organization committed to provide quality telecom services in Azad Jammu & Kashmir and Gilgit Baltistan. In addition, SCO is actively involved in women empowerment and healthy community engagement activities.”
Ms Maryam Mujtaba will be engaged in various media activities and events to endorse and promote SCO’s promotional activities in Azad Jammu & Kashmir and Gilgit Baltistan. By joining the prestigious roster of famous women such as Ms Samina Baig, Ms Maryam Mujtaba will become the first Kashmiri female to represent SCO, globally.
Special Communications Organization (SCO) was raised in 1976 under Prime Minister, Mr Zulfiqar Ali Bhutto’s directive with objective “to develop telecom facilities in the mountainous regions of Azad Jammu & Kashmir (AJ&K) and Gilgit Baltistan (GB)”. Mandated with developing, operating and maintaining telecom services in the most challenging region of AJ&K and Northern Areas (NAs), SCO initially focused on developing communication infrastructure and providing basic telephony services throughout these areas.
SCO has over 6 million subscribers in AJ&K and GB. SCO has the highest number of 4G sites with coverage spanning all over AJ&K and GB, which reflects the commitment to provide a stable, affordable and reliable network to the customers. In the coming years, SCO aims to provide a faster, wider and deeper data quality experience to the users. SCO believes that digitization is a catalyst for economic growth and will continue to enable it by leading the data services market of AJ&K and GB.
SCO as a socially aware and responsible entity is determined to do its utmost in furthering worthy causes that contribute to the lives of individuals and help in making society better as a whole.
CSR is one of SCO’s core values and an integral part of the Organization’s overall mission. With operations across AJ&K and GB, SCO utilizes its scale of operations as strength to positively impact the underprivileged people especially in the vicinities where SCO operates. By integrating CSR into our business strategy, SCO is helping to drive shared value amongst its stakeholders and enhance its corporate brand image amongst the general public of AJ&K and GB.
Following activities took place in AJ&K, GB, Islamabad and Rawalpindi or have been planned in near future:-
|Serial||CSR Activities Events in (AJ&K)||Month/Year|
|Events – 2018|
|a.||Pak Day Celebrations at Muzaffarbad||Mar 18|
|b.||MUST University delegation visit Mirpur||Jun 18|
|c.||Talent hunt by Lahore Qalandars at Muzaffarabad||Jul 18|
|d.||Badminton Championship at Muzaffarabad||Jul 18|
|e.||Fund Raising for Orphans at Muzaffarabad||Aug 18|
|f.||Essay Writing Competition at Muzaffarabad||Aug 18|
|g.||Independence Day Celebrations at Muzaffarabad & Mirpur||Aug 18|
|h.||Jeep Rally Independence Day Celebrations at Muzaffarabad & Mirpur||Sep 18|
|i.||Defence Day Celebrations at Muzaffarabad||Sep 18|
|j.||Football Tournaments at Muzaffarabad & Mirpur||Oct 18|
|k.||Area Cleanliness Campaign at Muzaffarabad||Oct 18|
|l.||AJ&K University Job Fair at Muzaffarabad||Oct 18|
|m.||Iqbal Day Celebrations at Mirpur||Nov 18|
|Events – 2019|
|a.||Internship for UG Students at Mirpur||Jan 19|
|b.||Tree Plantation at Muzaffarabad & Mirpur||Jan 19|
|c.||Area Cleanliness at Muzaffarabad & Mirpur||Jan 19|
|d.||Snow Cross Jeep Rally at Muzaffarabad||Jan 19|
|e.||First Kashmir Award at Muzaffarabad||Jan 19|
|f.||Cricket Tournament at Mirpur||Jan 19|
|g.||Kashmir Solidarity Day at Muzaffarabad||Feb 19|
|h.||Dog Show at Muzaffarabad||Feb 19|
|i.||Pak Day Celebrations at Muzaffarabad and Mirpur||Mar 19|
|j.||Books Distribution at Punjgran school at Muzaffarabad||Apr 19|
|k.||SCO Naat Competition at Muzaffarabad||May 19|
|l.||Painting Competition Muzaffarabad & Mirpur||Jul 19|
|m.||Neelum festival Sports Gala at Muzaffarabad||Jul 19|
Corporate Social Responsibility (CSR) Events in Gilgit Baltistan
|Serial||CSR Activities Events in (GB)||Month/Year|
|Events – 2018|
|a.||Sponsor of Sarfaranga Jeep Rally||Aug 18|
|b.||Tree Plantation Drive||Sep 18|
|c.||Area Cleanliness Drive||Oct 18|
|d.||Sponsor Naltar Skiing Tournament||Dec 18|
|Events – 2019|
|a.||Tree Plantation||Feb 19|
|b.||Talent Appreciation-Meet with Anita Karim||Mar 19|
|c.||Sponsor Inter School; Speech Competition||Mar 19|
|d.||Sponsor GBSL Cricket League||Mar 19|
|e.||Sponsor Para Gliding Jump Event||Mar 19|
|f.||Sponsor National Songs (Video)||Mar 19|
|g.||Talent Appreciation-Meet with Diana Baig (Cricketer)||May 19|
|h.||Talent Appreciation-Meet with Usman Wazir (Boxer)||May 19|
|i.||Talent Appreciation-Meet with Winners of Special Olympics||May 19|
|j.||Eid Bumper Prize Distribution||May 19|
|k.||Sponsor Tour De Khunjrab Cycle Race||May 19|
|l.||Sponsor Sarfaranga Jeep Rally||May 19|
|m.||Sponsor Jashan-e-Baharan Polo Tournament||May 19|
|n.||Sponsor Shandoor Festival||Jul 19|
FINANCIAL ASSISTANCE TO CELEBRITIES
Hassan Sadpara (Late) Mountaineer – Skardu. Hassan Sadpara, the celebrity mountaineer was given financial assistance of Rs 100,000 for his treatment during ailment.
Chacha Abdur Rehman (Late) – Goma. An amount of Rs 100,000 was given to lone widow of renowned Chacha Abdur Rehman (Tamgha-i-Shujaat ). Chacha Abdur Rehman guided Pak Army troops to Siachen in 1982 and 1984.
On 24 July 2019 Painting Exhibition was organized by SCO at PNCA. The event was inaugurated by Mrs Samina Alvi as a Chief Guest. Best 100 paintings were featured in the PNCA Gallery. The aim of the event was to promote the local talent of AJ&K and GB at National Level.
ACTIVITIES IN FOCUS
SCO has opened doors for photographer of Pakistan to present their skill set at national level.
Azad Jammu and Kashmir will hold a five day Kashmir festival in Muzaffarabad from 27 Sep to 1 Oct 2019. The nation’s first ever “Pakistan International Paragliding Cup 2019” will be an amusing sight to witness as the colorful paragliders from around the world will float in the skies of Kashmir. Furthermore, “Kashmir Cricket League” will carry forth the tradition of cricket bringing people together. This is an iconic event on the national festival calendar that marks the delightful tradition of Kashmiri culture. This event aims to attract almost 100,000 strong audience of indigenous and non-indigenous people from across the Globe. SCO is planning to participate in the event in shape of sponsorship.